With a surge of demand in the trucking industry expected in 2021, fleets need to do everything they can to ensure they have the necessary drivers to meet these growing needs. For many, the most straightforward way to do this is to reduce turnover, but many fleets struggle to determine where to start.
Fortunately, there’s a simple solution fleets can pursue that improves both: sharing data between departments.
The Problem: Recruiting Blind
With such a competitive landscape for drivers, it can often be easy for a recruiter to embellish their fleet’s inner workings to convince a driver that’s where they belong. While this may get a driver in the door, it is an enormous culprit for high turnover. In this situation, drivers often feel misled or that their new fleet broke a promise, which will diminish their trust in their fleet.
Not only does this breed distrust among drivers, but it also causes recruiters to prospect drivers who aren’t truly suited for the fleet’s culture. That, too, ultimately leads to turnover. Drivers who don’t mesh with a fleet’s safety culture and operations teams are more likely to be involved in a crash or strike out for a better-suited fleet.
The Solution: Arming Your Recruiters With Data
Data sharing can give your fleet’s recruiters the tools they need to prospect the right drivers, provide an honest, enticing picture of your fleet, and give your Operations team better feedback. With data sharing, your fleet can:
- Target the right drivers
When a fleet’s recruiting team coordinates with their Operations team and has direct data surrounding a fleet’s daily operations, they can recruit drivers that will better fit a fleet’s culture, making them more likely to stick around for the long haul. As an example, they can see which drivers at their fleet tend to perform the best and target drivers with similar backgrounds.
- Tell a true, enticing story
Giving recruiters access to their fleet’s operations data, and ensuring they have an open line of communication with operational leaders and drivers, will allow them to understand what their drivers appreciate most about their fleet and truthfully incorporate that into their pitch.
- Improve your operations team’s understanding of driver expectations
Recruiters can share what drivers on the market are looking for with their Operations team, helping the Operations team build a more successful fleet culture.
The Tool You Need to Give Your Recruiters Support
When weighed down with disparate systems, filing cabinets, and even spreadsheets, it can be impossible to share accurate, timely data between departments. Fortunately, some tools make this easy.
The Idelic Safety Suite® is trucking’s leading driver management platform, consolidating all of a fleet’s driver data from all of their third-party systems into a single platform. As the most comprehensive solution in the industry, Safety Suite helps fleets share the necessary data between departments quickly and seamlessly, helping them recruit the way they want.
Watch a 2-minute demo to see how you can consolidate your systems and improve your recruiting and retention here.