Idelic Announces the Appointment of Deborah Poole, Veteran Tech Leader, to Board of Directors

Idelic, a Pittsburgh-based leader in commercial trucking analytics and driver management solutions, has announced the appointment of Deborah Poole to the company’s Board of Directors. This appointment has positioned Idelic to continue accelerating its growth and further execute its core mission of bringing every driver home safe each night.

Deborah Poole is a versatile growth leader with nearly two decades of experience building disruptive companies and leading them through hyper-scaling. She led and transformed multiple business units at the online furnishing retailer Wayfair from 2010-2019, including commercial expansion into Canada and running Global Talent Acquisition for the then-20,000 person organization. She later served as Chief Business Officer at performance wearable company WHOOP, creating the company’s enterprise business. She brings both hands-on experience and pertinent insight to Idelic’s Board of Directors, as she currently serves as Board Member of the consumer delivery company Drizly, whose $1.1 billion acquisition by Uber was announced earlier this year.

“Deborah is a standout selection for our new board position. Not only does she have extensive experience guiding technology companies through periods of exponential growth, but she’s also demonstrated a superb ability to help companies scale sustainably to achieve exceptional exits,” said Nick Bartel, CEO and Co-Founder of Idelic.

Hayden Cardiff, Idelic Founder and Chief Innovation Officer, said, “Deborah has helped companies in a vast array of industries rapidly grow and acquire the talent and resources they need to achieve excellence in their field. I’m thrilled to know that she will be bringing those same talents to Idelic.”

As Idelic continues to offer best-in-class safety and operations solutions to help fleets of all sizes bring every driver home safe each night, Deborah will play a crucial role in scaling the company and maintaining its current hyper growth trajectory. This growth will include the rapid expansion of Idelic’s fleet performance solutions and disruptive insurance products to address significant market needs.

“I’m impressed by Idelic’s innovation and leadership in this rapidly evolving field and delighted to join the Board of Directors,” said Deborah Poole. “The game-changer for safety in commercial trucking is being able to connect the dots across a vast range of data inputs and extract the most powerful insights at the right time. Idelic is a driving force behind this evolution.”

About Idelic

Idelic helps transportation fleets save time, money, and lives. The Idelic Safety Suite® is the most comprehensive driver management platform in the transportation industry, consolidating all fleet data systems into one single data management platform, giving fleets unparalleled visibility into their drivers’ behavior and safety operations. With an industry-leading Driver Watch List that utilizes advanced, proprietary Machine Learning (ML) technology, the Idelic Safety Suite helps fleets prevent crashes, reduce turnover, and lower insurance costs.

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