By: Jada Gale, Product Marketing Manager, Idelic
In today’s uncertain economic climate for fleets, the key to staying ahead of the competition lies in implementing highly targeted safety programs. In our recent webinar, How Clear Data Insights Transform Fleet Management, we had the privilege of sitting down with industry experts Chris McMahan, Director of Safety at Dunavant Transportation, and Rob Orndorf, Senior Product Manager at Idelic. Together, we delved into the ways better data analytics and insights are helping fleets gain a competitive market advantage and make teams more efficient.
Disparate Safety Data is an Industry-Wide Challenge
Many safety teams, including Dunavant’s, struggle with extracting safety data from disparate sources. Reporting and pulling insights can be time-consuming and labor-intensive, taking teams hours each week to complete, and the outcomes are often not comprehensive enough to align the fleet around specific focus areas. The inefficiency of this approach prompted McMahan to explore new ways to consolidate data from telematics systems, cameras, and other driver technology to gain a more immediate and comprehensive view of their operations. That’s when Dunavant found Idelic.
“We were extracting data from 15 different systems, creating spreadsheets, and then creating a weekly report that would go out to each terminal and the senior leadership. It would take about four hours to create that document every week and it still wasn’t what we needed.” – Chris McMahan, Director of Safety, Dunavant Transportation
Transitioning to Data-Driven Decision-Making is Critical
Safety teams need to have clear visibility into where their biggest risks are in order to stay focused and efficient. Before introducing SafeView, Idelic’s new business intelligence module, McMahan and his fleet had trouble pinpointing exactly where they needed to spend their time. In turn, it was difficult to align leadership and show the full picture of which terminals and locations needed attention and what safety initiatives were truly reducing accidents. Without visibility and alignment at the leadership level, it can be difficult for safety teams to get the resourcing they need or to fully report on their impact.
“Having safety data at the leadership level is huge. We had a [safety] meeting in February of this year and we went over where we should focus for each location and it sparked questions and debate over certain things. The product being able to pull the data and create the agenda for that meeting was very successful for us.” – Chris McMahan, Director of Safety, Dunavant Transportation
Safety Team Performance Makes or Breaks a Fleet’s Competitive Edge
For McMahan and his team, CSA scores and overall safety performance are a critical metric. These scores, which evaluate various safety-related behaviors, are not just numbers on a report; they directly impact business relationships and partnerships with customers. Prospective customers scrutinize these scores to assess the risk associated with a fleet. Higher CSA scores can lead to potential litigation risks and impact a fleet’s ability to secure contracts. McMahan shares that Dunavant’s senior leadership, amongst many others in the industry, focuses heavily on improving CSA scores to enhance their competitive edge in a market that’s recently taken a hit.