Our Values


Safety is the core value that drives everything we do.

We achieve our mission by leveraging robust data to unlock hidden insights and promote safe driving. We have committed ourselves to this mission by embedding safety practices into our DNA through our product, culture, and everyday activities.


Idelic was created to revolutionize the way we perceive our roadways and the drivers that rely on them.

We embrace innovation and incorporate it into every product and service we deliver. We enable our team, customers, and partners to set a new standard of excellence by thinking critically, taking risks, and challenging the status quo.


Our passion to make life-changing impact fuels our commitment to excellence and delighting our customers.

Idelic attracts and fosters those who exude this energy and takes pride in making that our standard of association. We commit to and hold ourselves accountable for conveying this passion in all that we do.


Quality is our brand and something that we never compromise.

In safety, we don’t have the luxury of getting it right the second time. We consistently commit to an excellent, reliable, and customer-focused work product and hold ourselves accountable to this elevated standard.


The Idelic team takes pride in committing to the success of others, which in turn creates our own success.

Our collaboration brings together a comprehensive understanding of various viewpoints and disciplines to solving complex problems. We listen intently, think mindfully, and seek voices different than our own to ensure the highest standards of quality and safety.

Our History

Out of the need for a comprehensive safety, compliance, and risk management system, Pitt Ohio Express created an in-house solution over a decade ago. They needed to have all available driver information in one place and a tool that could help them predict at-risk behaviors and prescribe action before it’s too late. From this, SafetyBox was born.

Over the years, SafetyBox evolved to help solve more and more problems safety, compliance, and risk management teams encounter. As the results were tallied and awards were won, SafetyBox started to garner the attention of the industry as a whole, and Pitt Ohio looked to our founders to step in and take it to the next level.

The need for continued innovation within the transportation industry is how Idelic was created. Building upon the original SafetyBox, we added advanced artificial intelligence and machine learning technology, creating the Idelic Safety Suite. Using the industry knowledge of transformational fleets and infusing our own cutting-edge design and technology to better enhance the user experience, we produce unparalleled products and services for the transportation industry.

Born From Trucking

We understand what’s most important to your fleet because we’ve been there. That’s why our focus is put squarely on helping you and your team ensure all of your drivers are coming home safe each night. Every new product and feature we create aims to give our customers the specific tools they need to do their job successfully. That is our promise and that is what drives us every day.

Our Leadership

Hayden Cardiff
Co-CEO / Founder
Nick Bartel
Co-CEO / Co-Founder
Andrew Russell
Principal Architect / Co-Founder
Ellie Guttilla
Vice President of Operations
Pat Little
Sales Management Consultant
Brett Stevenson
Director of Business Development

Our Team

Nick Varnado
Software Engineer II
Maxwell Swartwout
Software Engineer
Brian Duggan
Software Engineer
Tucker Schumacher
Software Engineer
Jonathan Yost
Senior DevOps Engineer
Jeff Wise
Software Engineer
Natalie Fan
Software Engineer II
Matthew McCormack
Software Engineer
Chris Currivan
Senior Data Scientist
Cici Liu
Data Scientist
Drew Moses
Data Analyst
Shelby Romanik
Deployment Project Manager
Josh Korber
Customer Care Agent
Jonathan Bikowski
Account Manager
Zach Schweitzer
UX Manager
Geena Barberio
Senior Marketing Manager
Sara Runser
Marketing & Brand Designer
Jason Adams
Digital Content Producer
Matt Stalford
Digital Communication Specialist II
Nathan Shuey
Account Executive
Mitch Martin
Sales Engineer
Bennett Cooper
Software Sales Development Rep
Sophia Pierre
Executive Assistant