CLI Transport, a three-time ATA President’s Trophy winner, is the dedicated petroleum carrier for Sheetz Convenience Stores. With Idelic, they cut their preventable accidents in half by centralizing telematics data and implementing industry-leading driver coaching.

52% Reduction in Preventable Accidents within 1 year

Increased efficiency for safety team and driver managers

At a glance…

Challenge: CLI uses separate telematics systems for their divisions, previously making holistic data analysis and risk prediction across the fleet next to impossible. Their safety team also lacked effective driver coaching tools, leaving them open to risk and potential accidents on the road.

Solution: CLI implemented Idelic’s Safety Suite Platform to centralize their telematics and other driver data into a single source of truth. Applying Idelic’s proprietary machine learning and predictive analytics based on over 40B miles of data, the CLI team was able to proactively identify risky drivers and provide coaching before an accident occurred. Idelic’s coaching plans made engaging with drivers seamless and provided visibility into the effectiveness of their safety programs.


  • 52% reduction in preventable accidents within 1 year with a 21% increase in miles driven

  • Increased efficiency for safety team and driver managers

CLI Truck

“The Safety Suite Platform is a more advanced risk-identifying tool than I’ve seen available on the market. It only takes a fleet wise enough to properly utilize it to see immediate and sustained results.”

– John Tippery, President

Background on CLI

CLI Transport, LP operates over 130 trucks, drives over 19 million miles annually, and delivers more than 1.7 billion gallons of petroleum products as the dedicated petroleum carrier for Sheetz Convenience Stores. CLI proudly services all Sheetz locations across six states (PA, MD, WV, VA, OH, & NC).

As a three-time ATA President’s Trophy winner, their mission is to provide safe, dependable, and efficient transportation service to Sheetz at a competitive cost.

The Challenge

CLI’s safety team faced challenges clearly identifying risk because their telematics data was not integrated. Dedicated petroleum drivers use Speedgauge to monitor speeding events and PeopleNet for other driving alerts, such as harsh braking. The food and bakery division uses Samsara separately. Each system generated different types of alerts with varying frequencies, making it nearly impossible to compare driver performance. Being unable to normalize their telematics alerts and have a single source of truth, CLI continued to see an increase in road incidents.

In addition, CLI’s driver training system lacked visibility into specific training data and critical success factors that were needed to effectively coach drivers. The safety team lacked the tools to effectively improve performance and measure outcomes.

The Solution

A single source of truth to identify their riskiest drivers
CLI partnered with Idelic to normalize the telematics alerts from their three systems, allowing Idelic’s Safety Suite Platform to accurately display their most at-risk drivers across the fleet, regardless of which system was collecting the data. This provided the safety team with a clear list of the drivers who needed coaching so they could focus their time more efficiently.

Roy Terwilliger, Safety & Compliance Manager of CLI Transport said, “From the Driver Watch List, we can focus our efforts on the right people..having that available to us right at our fingertips is very valuable and saves time. It’s very efficient.”

52% reduction in accidents with a proactive data-driven coaching program
After normalizing their data to identify their riskiest drivers, CLI’s safety team implemented Idelic’s coaching plans, allowing them to apply industry-leading tactics to address driver risk before an accident occurs. They were able to customize these plans to meet the unique and separate needs of their petroleum and food and bakery divisions. Idelic also worked with CLI to pull in driver training data, which was previously unavailable to them. Combined, these capabilities helped the CLI team have a single system to manage drivers and train more effectively to reduce preventable accidents.

“CLI Transport is a leading fleet in driver safety and leveraging technology to accelerate their growth,” said Charles Allen, Customer Success Manager at Idelic. “Their adoption of professional development plans is impressive and even more impressive is their results.”

The Results

CLI’s efforts led to a 52% reduction in preventable accidents within one year of adopting the Safety Suite Platform and implementing Idelic’s coaching plans. Their success becomes even more evident when factoring they simultaneously increased the number of miles driven by 21% in that same year. Even with drivers on the road more frequently, accidents declined as a result of CLI’s newfound visibility into their driver performance and coaching data.

Obtaining a single, integrated view of fleet risk across their different driver divisions helped CLI pinpoint risk before an accident occurred, while Idelic’s coaching plans made their coaching as proactive and effective as possible, resulting in fewer accidents and reducing their Total Cost of Risk (TCoR).

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