What You Need to Know About Coaching Drivers and Their Managers

Est. 2 min read

During Idelic’s webinar, “Tackling Turnover: Coaching Drivers and Their Managers,” presenters discussed how fleets can implement coaching strategies for both drivers and their managers that are proven to reduce driver turnover.

Here are the three things experts say every fleet should understand about coaching drivers and their managers:

#1: Every Driver Needs Coaching

Though not every driver needs a targeted professional development plan (PDP), every driver needs continuous coaching throughout their full tenure with a fleet. Even the safest drivers can become complacent, so fleets should assign yearly or quarterly refresher courses to all of their drivers.

#2: Managers Need to See Safety as Their #1 Job

Billy May, National Director of Safety at No Boundaries Trucking Group, has a saying, “We are a safety company that hauls freight.” The surest sign a manager needs training is when they begin to forget that safety is their #1 job at all times. Directors of Safety should take time to impress this fact upon their managers.

#3: Sharing Data with Drivers Can Help Them Take Ownership of Their Performance

Most drivers, and in fact, most people, believe they are an above-average driver, but not everyone can be. Sharing with a driver the key takeaways of the data your fleet has collected on them, which may include:

  1. How managers view a driver’s performance
  2. Which of a driver’s behaviors a manager is concerned about and why
  3. What a driver can do to improve performance

….can show them the facts of their performance and encourage them to take ownership of it. This can result in drivers taking their training seriously and being more conscious of their actions during their daily routines.


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