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How Clear Data Insights Transform Fleet Management

Est. 4 min read

In today’s uncertain economic climate for fleets, the key to staying ahead of the competition lies in implementing highly targeted safety programs. In our recent webinar, How Clear Data Insights Transform Fleet Management, we had the privilege of sitting down with industry experts Chris McMahan, Director of Safety at Dunavant Transportation, and Rob Orndorf, Senior Product Manager at Idelic. Together, we delved into the ways better data analytics and insights are helping fleets gain a competitive market advantage and make teams more efficient.

Disparate Safety Data is an Industry-Wide Challenge

Many safety teams, including Dunavant’s, struggle with extracting safety data from disparate sources. Reporting and pulling insights can be time-consuming and labor-intensive, taking teams hours each week to complete, and the outcomes are often not comprehensive enough to align the fleet around specific focus areas. The inefficiency of this approach prompted McMahan to explore new ways to consolidate data from telematics systems, cameras, and other driver technology to gain a more immediate and comprehensive view of their operations. That’s when Dunavant found Idelic.

“We were extracting data from 15 different systems, creating spreadsheets, and then creating a weekly report that would go out to each terminal and the senior leadership. It would take about four hours to create that document every week and it still wasn’t what we needed.”

 Chris McMahan, Director of Safety, Dunavant Transportation

Transitioning to Data-Driven Decision-Making is Critical

Safety teams need to have clear visibility into where their biggest risks are in order to stay focused and efficient. Before introducing SafeView, Idelic’s new analytics and business insights module, McMahan and his fleet had trouble pinpointing exactly where they needed to spend their time. In turn, it was difficult to align leadership and show the full picture of which terminals and locations needed attention and what safety initiatives were truly reducing accidents. Without visibility and alignment at the leadership level, it can be difficult for safety teams to get the resourcing they need or to fully report on their impact.

“Having safety data at the leadership level is huge. We had a [safety] meeting in February of this year and we went over where we should focus for each location and it sparked questions and debate over certain things. The product being able to pull the data and create the agenda for that meeting was very successful for us.”

– Chris McMahan, Director of Safety, Dunavant Transportation

Safety Team Performance Makes or Breaks a Fleet’s Competitive Edge

For McMahan and his team, CSA scores and overall safety performance are a critical metric. These scores, which evaluate various safety-related behaviors, are not just numbers on a report; they directly impact business relationships and partnerships with customers. Prospective customers scrutinize these scores to assess the risk associated with a fleet. Higher CSA scores can lead to potential litigation risks and impact a fleet’s ability to secure contracts. McMahan shares that Dunavant’s senior leadership, amongst many others in the industry, focuses heavily on improving CSA scores to enhance their competitive edge in a market that’s recently taken a hit. 

A Solution for Better Safety Data Analytics

Orndorf, as Senior Product Manager, shares how Idelic is designing for a data-centric approach to optimizing safety team performance. Idelic’s Safety Suite Platform is designed to bring together all of a fleet’s data related to drivers, and use machine learning and predictive analytics to proactively pinpoint a fleet’s high-risk drivers or behaviors. The recently released SafeView module takes it one step further by enabling safety teams to easily pull insights without a business analyst in order to proactively address those issues before an accident even occurs.

Safe View

“SafeView, Idelic’s new Business Intelligence module, allows you to really focus your team and take action on the issues or behaviors that are impacting your CSA scores. You can look at the data and, for example, see that there’s a trend with a specific terminal having increased speeding. From there, you can prioritize that conversation and really put an action plan into place to reduce the issue before an accident occurs.”

– Rob Orndorf, Senior Product Manager, Idelic

Conclusion: Data Will be the Key to Successful Fleet Management

In conclusion, the webinar shed light on Dunavant’s transformative journey from manual reporting to data-driven decision-making. Idelic continues to build for the future as a powerful tool that not only streamlines operations but also empowers fleets with robust analytics and business intelligence capabilities. As the industry continues to evolve, embracing innovative solutions is pivotal for staying ahead in the competitive landscape

Interested in learning more about how Idelic’s business intelligence solution can help your fleet? Schedule some time to talk with our team. 

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