3 Easy Tips: Retaining Drivers at Every Stage of Employment

Est. 2 min read

During TCA’s Essential Driver Event 2021, Idelic hosted the session, “The Full Driver Lifecycle: Retaining Drivers at Every Stage of Employment,” where our presenters discussed how fleets can retain and engage drivers throughout their full tenure, from pre-hire, to onboarding, and beyond.

During the presentation, which you can watch a full recording of here, our presenters highlighted three things every fleet should understand about engaging and retaining drivers:


#1: Onboarding and Orientation Are Not the Same Thing

“Onboarding” a driver is a process that takes anywhere from 90 days to a year, spanning from a driver’s first day, to their first paycheck, to their first incident, and beyond. “Orientation” is the much shorter process of bringing a driver into the office, giving them an overview of the fleet, and explaining their new role to them.

Orientation ensures a driver has the information they need to succeed during their first route, while onboarding ensures they’ll stick around for the long haul.

#2: Fleets Should Log and Track Their Driver Interactions

The key to retaining drivers is consistent engagement, but it’s impossible to know how often managers are interacting with drivers if they aren’t logging their engagement events. With a system in place for logging each driver interaction, leadership can make sure even their safest drivers are kept in touch with their fleet’s culture.

#3: Fleets Should Discuss Their Culture During Their Pre-Hire Process

Fleets sometimes shy away from discussing the culture and expectations of a job with a driver before they have signed on, out of fear of turning them off, but this is a recipe for quick turnover. If a driver wouldn’t mesh with a fleet’s culture, the fleet should be aware of that before they extend an employment offer. 

“Getting a driver in the truck is not the same as keeping a driver in the truck.” 

– Jeff McKinney, CDS


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