Continuous coaching is the practice of assigning all drivers in your fleet, not just those who are at risk, coaching sessions on behaviors that relate to safe driving best practices. Generally, fleets assign these continuous coaching sessions to drivers on a quarterly or even monthly basis, consisting of an informational meeting, instructional video, or other simple safety reminders.
This week, in the first entry of our two-part series on continuous coaching, we’ll be discussing the benefits fleets can unlock from implementing continuous coaching strategies. Tune in next week to learn how fleets can effectively deploy these strategies into their training programs.
Benefit #1: Reinforcing Fleet Safety Culture
Fleets that regularly push out safety messages are able to continually remind drivers that safety should be important to them. Consequently, these fleets’ drivers are more likely to be conscious of their behavior on the road, which can improve their safety and performance.
Additionally, some of the most effective fleets use continuous coaching sessions as an opportunity to share newly developed best practices with their drivers. With this system, not only are drivers getting regular safety reminders, but they are also developing new skills that can help even the safest drivers improve their record.
Benefit #2: Reduce Overall Fleet Liability
Fleets expose themselves to liability when they fail to train drivers who are later involved in a crash. This is a good reason to ensure every driver is receiving some form of instruction. After a crash, fleets that continuously coach their drivers can reference documented evidence of their good-faith safety procedures.
Even better, fleets that continuously coach their drivers are less likely to experience a crash than those that don’t, because their coaching sessions improve their drivers’ safe behaviors. In this way, continuous coaching can reduce liability by directly reducing the number of crashes a fleet experiences.
Benefit #3: Reduce Driver Turnover
Continuous coaching can help reduce a fleet’s turnover rates, as it involves consistent engagement with drivers. This effect is borne out in research. The Corporate Leadership Council found that highly engaged employees are 87% less likely to leave their role than poorly engaged employees. Though not all drivers are employees, the same logic applies to owner-operators and other contractors who fleets want to maintain a long-term relationship with.
How Fleets Can Unlock the Benefits of Continuous Coaching
While it may seem hard to unlock these benefits, fortunately, there is technology available that can help.
The Idelic Safety Suite® is the most comprehensive driver management platform in the trucking industry and the premier tool for coaching drivers.
With Safety Suite’s PDP Module, managers can assign continuous coaching sessions to every driver in their fleet and pull in curriculum from their preferred learning management system. Managers can also target specific training plans to the drivers that need it most using Safety Suite’s AI-powered Driver Watch List.
In the words of one safety director, “It’s what we’ve always wanted to do.”